Mondelēz has been a valued client with which we’ve worked on a number of successful implementations. Together we recently launched a completely new take on product placement which consists of a “shelf within a shelf” concept. This concept has been key in the creation of a new advertising displays to support Milka products. With previous successes in the Globe store on Černý Most, we took this concept to Olomouc.
The goal of this project was to reach a wider customer base, differentiate ourselves from the competition and make the brand stand out. We wanted to go beyond your average product display.
We of course could not have done this without our great team of planners, designers, and skilled carpenters. Bearing in mind the focus on eco-friendliness, the entire project was made of wood. The display also included unique additions like an LCD display, a cow bell and artificial grass.
Next time you stop by the Globe in Olomouc, check out our displays!
