OBJECTIVE/PROJECT DEFINITION
- design an island (playtable) for a premium display of KENWOOD robots
- design a product that accommodates the widest range of robots and accessories
IMPLEMENTATION
Simple but high quality playtable designed from STARON artificial stone. The front part is rounded using a rotating and backlit surface for the presentation of the robot itself. The rest of the table is assembled at two height levels for displaying a wide range of accessories. Bottom panel lit using LED lighting.
FEATURES
- first playtable to be made entirely from artificial STARON stone
- weight of playtable is 250kg
- produced in 4.5 weeks including the stone
- won award at 2016 POPAI Awards in the Czech Republic
Project was completed in 2016
Názor klienta
Retail of the Future's approach to projects implemented for the Kenwood brand is consistently very professional, creative and proactive, while respecting the values and characteristics of the brand. Thanks to their ideas and innovative methods, a unique Playtable for the Kenwood Chef XL Titanium food processor was created, which rightfully deserved the POPAI award.
Kateřina Cermanová Smolová
Kenwood Brand Manager Czech Republic - Slovakia
