Design and manufacturing of a multifunction display, the so-called SAS module for British American Tobacco (BAT) products in the Czech Republic.
Project was completed in 2015
Although I was not present at the creative process of this project, I can speak to its installation which was professional and smooth. The sharp LCD, which runs for about 16 hours a day, attracts the customer’s attention. There is also a colored RGB strip that frames the entire module as if it were a skim. However, I consider the biggest innovation to be the part with a rotating motor, which allows you to insert a product that then illuminates and spins. I consider this solution to be very innovative and unique on the market.
POP&Merchandising Manager CEC, BAT