OBJECTIVE/PROJECT DEFINITION
- to design a SAS module with an LCD screen and efficient presentation area for BAT products
- universal SAS module for installation in all types of newsstands
- flexibility to change brand campaign
- possibility to remotely mange LCD spots
- possibility of LED light that adapts to individual brand colors
IMPLEMENTATION
Due to time constraint, we opted out of standard procedures and instead of design, we presented the client with 3 real prototypes of the SAS module. From 3 variants, the client chose the version with best ability to use LCD and a premium area for brand presentation.
FEATURES
- 50 pieces were made in the first stage, 100 in second
- all SAS modules have now been in operation for 2 years
- installation of a single SAS took under 10 minutes thanks to a patented holder we developed
- in 2015, this product was awarded “Outstanding Project” at POPAI Awards of the Czech Republic
Project was completed in 2015
Názor klienta
Although I was not present at the creative process of this project, I can speak to its installation which was professional and smooth. The sharp LCD, which runs for about 16 hours a day, attracts the customer’s attention. There is also a colored RGB strip that frames the entire module as if it were a skim. However, I consider the biggest innovation to be the part with a rotating motor, which allows you to insert a product that then illuminates and spins. I consider this solution to be very innovative and unique on the market.
Zuzana Bártíková
POP&Merchandising Manager CEC, BAT
