Designer and breeder Tereza Janeckova, PhD had a vision for a mobile chicken coop since young age. Our objective was to bring to life a mobile chicken coop that would be easily as functional in urban environments.
The objective was to first and foremost make the product functional. The chicken coop structure can be purchased in the form of a kit that allows for quick and intuitive assembly. The chicken coop is light, easy to move around and simple to assemble. A rabbit house is also available for purchase as an additional feature.
Together with the Retail of the Future team we created a product that merged the innovative visions of both beginners and experienced chicken and rabbit breeders. The high-quality production merit, friendly approach and, above all, sophisticated and professional consultation process, created the first mobile chicken coop prototype that gives breeding a fresh meaning. The project was completed in cooperation with Product Designer Filip Mirbauer, builder, project manager and production director.
Art Director Senior & Designer